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从VISA信用卡奥运期间的网络营销到诺基亚“互联网百万富翁”海选,从MOTO“新摄会”活动推广到可口可乐的在线火炬传递,已经有越来越多的品牌在数字营销实践中率先尝到了甜头。在中国,数字营销经历了从无到有、由浅入深的发展过程,从其价值实现角度,大致可以划分为“作为媒介工具应用”的1.0时代和“作为战略体系构建”的2.0时代。
From online marketing during the VISA Credit Card Olympics to Nokia’s “Internet Millionaire” audition, from the MOTO “New Courier ” campaign to Coca-Cola’s online torch relay, there are already more and more brands in digital marketing The first to taste the sweetness in practice. In China, digital marketing has undergone a process of development from nothing to the bottom, and from the perspective of its value realization, it can be roughly divided into “1.0 as a media tool application” and “as a strategic system” 2.0 era.