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互联网技术与商业的融合产生了电子商务,自产生以来,电子商务已经在各行各业崭露头角,成为商业领域的潮流。在电子商务发展背景下,旅游业如想取得持久、快速的发展,就要顺应时代的潮流,变革传统营销模式,发展旅游电子商务。海南作为我国的旅游大省,旅游电子商务对海南旅游的发展可以是产生了深远的影响,探究海南旅游电子商务对于海南旅游产业的发展意义重大。本文结合海南旅游电子商务发展现状,对旅游电子商务对海南旅游发展的影响进行了探讨,希望有助于海南旅游产业的进步与发展。
Since the birth of Internet technology and commerce, e-commerce has emerged in all walks of life and has become a trend in the commercial field. In the context of the development of e-commerce, if you want to achieve sustained and rapid development of tourism industry, we must adapt to the trend of the times, change the traditional marketing model, the development of tourism e-commerce. As a big tourism province in China, Hainan tourism can have a far-reaching impact on the development of tourism in Hainan. It is of great significance to explore Hainan’s tourism electronic commerce for the development of Hainan’s tourism industry. Based on the development of tourism e-commerce in Hainan, this paper discusses the impact of tourism e-commerce on Hainan’s tourism development, hoping to contribute to the progress and development of Hainan’s tourism industry.