论文部分内容阅读
在传播方式日益多元、优质内容需求越来越大的今天,文化类节目还拥有更大的推广空间。去年以来,《中国诗词大会》《朗读者》《诗书中华》《喝彩中华》等掀起了电视文化类节目热潮,成为近年来重要的社会文化现象。而对于文化类节目如何玩转新媒体,这些节目在形式和内容上也有所尝试。国庆长假期间,东方卫视“中华系列”再推
In an increasingly diverse mode of transmission, the demand for quality content is growing, cultural programs also have greater space for the promotion. Since last year, “Chinese Poetry Conference”, “Reader”, “Poetry Book China” and “Applaud China” set off a wave of television and cultural programs, becoming an important social and cultural phenomenon in recent years. As for the cultural programs how to play with new media, these programs have also tried in the form and content. During the National Day holiday, Oriental TV “China Series ” and then push