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四度寒暑更替,今夏又将重逢。火热六月,激情巴西,魅力足球,烽烟再起!对很多球迷而言,啤酒是世界杯的必备食粮。对啤酒企业而言,世界杯却是火药味极重,硝烟弥漫的战场。兵贵神速!哈尔滨啤酒勇夺先机,这个中国的地方品牌被百威英博收购后,瞬间走上了一条高大上的路线。2014年,哈尔滨啤酒再度赞助世界杯,成为中国唯一连续两届赞助世界杯的啤酒品牌。更多的啤酒企业则在外围营销做文章。青岛啤酒和百威啤酒先后推出“足球罐”新品以及FIFA限量版金
Four degrees summer and winter change, again this summer will be. Fiery June, passion Brazil, charming football, beacon! For many fans, beer is the essential food for the World Cup. The beer business, the World Cup is extremely heavy gunpowder, smoke filled the battlefield. Bing rapid! Harbin Beer won the first opportunity, the Chinese local brand was acquired by AB InBev, the moment embarked on a tall line. In 2014, Harbin Beer once again sponsored the World Cup and became the only beer brand in China to sponsor the World Cup for two consecutive terms. More beer companies are in the external marketing article. Tsingtao Brewery and Budweiser have launched “Football Can” new products and FIFA limited edition gold