论文部分内容阅读
由中国品牌传播联盟(CBCA)发起主办的2012中国品牌年会暨品牌金博奖颁奖盛典日前在北京隆重举行。青岛市凭借“帆船之都”城市品牌,力压一众品牌城市,最终荣获“2012品牌金博奖·年度魅力品牌城市”奖项。为此,本刊记者专访了“帆船之都”城市品牌发展的亲历者、见证者——出席本次年会并发表演讲的青岛市体育总会主席、青岛奥帆城市发展促进会秘书长、青岛帆协常务副主席林志伟,听她讲述青岛打造“帆船之都”城市品牌的经验之路。
A grand ceremony of the 2012 China Brand Annual Conference and Brand Golden Boy Awards sponsored by China Federation of Broadcasting Networks (CBCA) was held in Beijing recently. With the city of “Sailing Capital” and Qingdao City, Qingdao City won the “2012 Golden Brand Award of the Year Brand City of the Year” award. To this end, the reporter interviewed “sailing capital ” city witness the development of witness, witness - attending the annual meeting and delivered a speech Qingdao Sports Federation Chairman, Qingdao Olympic Sailing City Development Association Secretary Long, executive vice president of Qingdao Sail Association Lin Zhiwei, listen to her about Qingdao to create “sailing capital ” city brand experience.