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中央电视台少儿节目引领了全国少年儿童健康成长,塑造着21世纪祖国的未来,以国家电视台的品质与责任,在当今媒体竞争格局风云变幻的时代,始终坚守着国家青少媒体响当当沉甸甸的荣誉与使命。少儿频道自开播之日起,14年来一直是全国排名第一的少儿媒体,2016年的收视份额整体在3.26;寒暑假期间收视份额超过了4%,收视群体以4到14岁的少年儿童为主,同时带动着25到34岁的年轻家长陪同观。2017
The CCTV children’s program has led the healthy growth of the children in the country and shaped the future of the motherland in the 21st century. With the quality and responsibility of the state television station and the changing media landscape in today’s era, the CCTV has always adhered to the heavy reputation of the national youth media mission. Children’s Channel has been the number one national children’s media in the country for 14 years since the date of its launch. The overall audience share in 2016 was 3.26; its viewing share exceeded 4% during the winter and summer vacations, and the audience of children and adolescents aged 4 to 14 Lord, accompanied by young parents aged 25 to 34 accompanied by the concept. 2017