“不变”爱马仕

• 作 者: 陈思宇
• 出 处: 经贸实践
• 发表日期: 2015年03期
• 关键词: 爱马仕 服饰品牌 经典传统 核心文化 首席执行长 戛纳 阿克塞 杜马 手工切割 法国南部

企业核心文化爱马仕一直以精美的手工和贵族式的设计风格立足于经典服饰品牌的巅峰。它不仅是品质的体现,是富与贵的体现,更多的是与其历史渊源相适应的个性化品牌形象、独特的具有丰富内涵的品牌文化的全面体现。在对待工艺和创意上,爱马仕坚持50%的恪守经典传统、50%的创新设计,这让我们看到了传统与创新很好的综合与平衡。

The core culture of enterprises Hermes has been exquisite handmade and aristocratic style based on the peak of the classic clothing brand. It is not only the embodiment of quality, the embodiment of wealth and pride, but also the personalized brand image that adapts to its historical origins and the brand image of unique and rich connotation. In the treatment of technology and creativity, Hermes adhere to 50% adhere to the classic tradition, 50% of the innovative design, which allows us to see a good tradition and innovation comprehensive and balanced.