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企业和广告公司忙碌起来了,他们要把握这一年一次的机会。央视新广告部主任夏洪波和他的团队也忙碌起来了。起草招标方案,讨论广告价格,设计沟通方案,升级技术设备……新人新气象,“创新”成为即将到来的招标会的关键词。但经历了12届的招标会,总有些东西是不变的。央视广告招标一直都被称为中国经济的晴雨表,一直都是行业霸主的必争之地;年年招标会上的人头攒动,年年攀升的成交额……更有企业老总对央视的信心,对中国市场的信心, 对中国经济的信心。蒙牛乳业副总裁孙先红说:广告投放中央电视台=高收视率+财富机会+大企业形象 +消费者信任=品牌。真的这么动人? 今年将有更多老板亲身体验!
Businesses and advertising companies are busy, and they have to take this once in a year. Xia Hongbo, director of new advertising department of CCTV, and his team also got busy. Drafting a tender program to discuss advertising prices, design communication programs, upgrade technology and equipment ...... New atmosphere, “innovation” as the key words of the upcoming tender. But after going through the 12th bidding meeting, there are always things that are unchanged. CCTV advertising bidding has always been called the barometer of China’s economy has always been the dominant position of the industry; the annual public bidding on the crowded, rising turnover ...... more business executives have confidence in CCTV, Confidence in the Chinese market, confidence in China’s economy. Sun Xianhong, vice president of Mengniu Dairy said: CCTV advertising = high ratings + wealth opportunities + big corporate image + consumer trust = brand. Really so touching? This year there will be more personal experience of the boss!