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虽然在中国企业的战略实践问题上,历来批判的声音占据主流,但无论怎样强调战略对于本土企业的重要性都不过分——我们的理论权威和商业精英从来不屑于在是否需要战略这个问题上多停留一眼,探寻的目光总是匆匆投向更为务实的命题:如何制定、运用、评判和优化战略。作为一种信仰和价值观,人们更多地关注战略在工具层面的意义;而作为一种工具,战略又被赋予宏大缥缈的意象,升华为企业的图腾。迄今为止,战略已经演绎成一个内涵深刻、外延丰富的价值符号;在彰显层次、展露高度和抽象表意的语境中,它是华贵的装饰和包裹;在探究本原、构建模型或解析案例中,它是研究的起点与终点。数量庞杂的概念与诠释反而使得
Although historically critical voices have dominated the strategic practice of Chinese companies, no matter how important the strategy is for local companies, our theoretical authority and business elites never bothered with the need for strategy. With more than one stop, the quest is always hurried to more pragmatic propositions: how to formulate, apply, judge, and optimize strategies. As a belief and value, people pay more attention to the significance of strategy at the tool level; as a tool, strategy is given the image of a grand ambition and sublimated into a totem of the enterprise. So far, the strategy has been deduced into a deep-extensive, richly-extensive value symbol; it is a luxurious decoration and parcel in the context of manifestation, exhibition height, and abstract ideographic meaning; in exploring the original, constructing models, or analyzing cases It is the starting and ending point of the study. The numerous concepts and interpretations made