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在七十年代的香水推销中一个值得注意的倾向是以单种牌名来销售,而不采用公司的名称。目前趋向的另一个表现是给产品试图创造出令人难忘的个性形象。也许最好的例子是露华浓(REVLON)公司的“查理”(Charlie)牌。直到一九七八年中期,这个牌名一直居於市场的首位。化妆品完全采用了这种销售方法,因为它们被设计成用来突出使用者的个性。伦敦耶德莱公司是一家认识到这种方式的价值的公司,从它们现在的各种产品上也表现出来。过去的三年里,五种各有特色具有“个性”的香水进入市场,这样便提供了一个全面的范围以适应不同的情调。它们是“早上五点钟”(5a.m.)牌“我是”(Je
A noteworthy trend in perfume sales in the 1970s is selling on a single brand name instead of the company’s name. Another manifestation of the current trend is to give the product an attempt to create a memorable personality. Perhaps the best example is the Charlie brand from REVLON. Until mid-1978, the brand name has been living in the first place in the market. Cosmetics have taken full advantage of this sales method because they are designed to highlight the user’s personality. London Adelaide is a company that recognizes the value of this approach, as well as from their current offerings. Over the past three years, five distinctive “personal” fragrances have entered the market, thus providing a comprehensive range to suit different moods. They are “5a.m.” cards “I am” (Je