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“大河邦邦网——健步行走”论坛是中原地区较有影响的网络版块。为了提高群众参与健步行走运动的积极性,并使论坛组织更为有效,特对论坛网友的出行动机进行了调查研究。结果表明:“强身健体”、“热爱行走”是出行的主要动机;“健身和旅游能相结合”也是出行动机主要激发因素。建议举办网友沙龙、联谊聚会等活动,增强网站对健身旅游爱好者的号召力。
“River State Network - Walking Walk” forum is more influential in the Central Plains region. In order to enhance the enthusiasm of the public to participate in the walking exercise and to make the forum more effective, the motivation of the forum users was investigated. The results showed that: “Physical fitness”, “Love walking” is the main motivation for travel; “Fitness and tourism can be combined ” is also the main motivation for travel motivation. Proposed to organize netizen salon, social gatherings and other activities to enhance the website of the fitness tourism lovers appeal.