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专题一:APP进入零售业APP可以展示店内的商品,还可以强化店内体验、简化购买流程以及与消费者进行创意生动的沟通,并加速完成O2O产业链的闭环。自建APP:在长沙,平和堂和步步高均在2013年推出了自己的APP。联盟APP:万达广场、OPA、悦达889广场、NOVO、热风、Lee Cooper、特力和乐、光大通讯等数百个购物中心、百货商场、服饰、数码、家居连锁品牌联合推出了一种全新的基于“店顽”App的消费者进店奖励服务。
Session 1: APP Entering Retail APP can display the products in the store. It can also strengthen the in-store experience, streamline the purchase process and communicate vividly with consumers and accelerate the close-loop of the O2O industry chain. Self-built APP: Launched its own APP in 2013 in Changsha, Pinghtodang and BBK. Union APP: Hundreds of shopping centers, department stores, apparel, digital and home chain brands jointly launched by Wanda Plaza, OPA, Yueda 889 Plaza, NOVO, Hot Air, Lee Cooper, Tellus and Everbright Communications launched a brand new Based on “shop stupid ” App into the store reward service.