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今天的媒体环境:频道增加收视下降,效果减弱成本上升今天全球经济的一个明显特点,就是处于一个生产过剩和竞争激烈的时代。机械化、自动化和智能化等科技的高速发展,直接造成了人类生产能力的进步。由于形成了严重的生产过剩,如果将人类现有机器开足了马力生产,这样一年所生产的东西大概全人类十年也用不完。生产的过剩直接的后果就是竞争的加剧,今天各行各业的竞争都已经是非常非常的激烈。媒体和广告资源的过剩,更是我们这个资讯时代的鲜明表征,由此造成了广告业的白热化竞争态势。
Today’s media environment: Channel increases ratings decline, the effect is weakened Costs One of the obvious features of today’s global economy is in an era of overproduction and competition. The rapid development of such technologies as mechanization, automation and intelligence has directly contributed to the improvement of human productivity. Due to the serious overproduction, if humankind’s existing machinery is started at full capacity, the production of such a year will probably last up to ten years for mankind. The direct consequence of the overproduction of production is the intensification of competition. The competition in all walks of life today is very, very intense. Excess of media and advertising resources is a distinctive feature of our information age. As a result, the white-hot competition in the advertising industry has been created.