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随着互联网技术的快速发展,传统VI设计领域进入了一个瓶颈当中。近年来VI设计积累的短板和隐患正逐渐被人们所病诟,机械式地设计标准和统一性遭到了越来越多人的质疑,因此,传统VI设计理念模式值得重新评估和定位。本文从传统VI设计的理念、特征及行业发展需求展开论述,最终提出新时代下的VI设计应该由标准化走向非标准化等几个新思路,这既顺应了互联网时代的新发展变化,又重新塑造和赋予了VI设计新的内涵。
With the rapid development of Internet technology, the traditional VI design field has entered a bottleneck. In recent years, the shortcomings and hidden dangers accumulated by VI design are gradually being criticized by people. Mechanical design standards and uniformity have been questioned by more and more people. Therefore, the traditional VI design pattern is worth re-evaluating and positioning. This article from the traditional concept of VI design, characteristics and development needs of the industry to discuss the final proposed VI design under the new era should be standardized to non-standardization of several new ideas, which not only conforms to the new development of the Internet era changes and re-shaping And given the VI design new connotation.