“对号入座”营销系列之二 不卖“卖点”卖“状态”

• 作 者: 孙鹏 杨江涛
• 机 构: 无形营销,
• 出 处: 销售与市场(渠道版)
• 发表日期: 2011年05期

那么多品牌,这个诉求自己的独特卖点,那个排队兜售他的标准,还有人见缝插针地宣扬自己是某角度的第一品牌……消费者眼冒金星,让营销陷入僵局。

So many brands, this appeal to their own unique selling point, that queuing to sell his standard, there are people who spoke out to promote themselves as the first brand in a certain point of view ... ... Consumers take risks and make marketing impasse.