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有关名人代言广告这个问题,一直是近年来的热点。名人代言广告,不仅能获得很高的代言费,更能增加自己的曝光机率,这是一件两全其美的事情。但是,这些广告中很多存在着虚假,欺骗消费者的成分,所以,由此造成的社会危害不可低估。而在我国相关法律中,对于名人代言的虚假广告并没有进行详细的法律规制,而去年出台的《食品安全法》也仅限于食品行业,对其他行业并没有很深的影响力,本文拟就这一问题来进行探讨,以期维护消费者的合法权益,维持市场的公平竞争。
The celebrity endorsements advertising this issue has been a hot spot in recent years. Celebrity endorsements ads, not only get a high endorsement fee, but also to increase their chances of exposure, this is the best of both worlds. However, many of these advertisements exist to deceive consumers and thus cheat consumers. Therefore, the social harm caused should not be underestimated. In the relevant laws of our country, there is no detailed legal regulation on fake advertisements for celebrity endorsements. Last year, the “Food Safety Law” was limited to the food industry and had no profound influence on other industries. This issue to explore, with a view to safeguarding the legitimate rights and interests of consumers, to maintain fair competition in the market.