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现今的电视媒介市场,已经进入一个买方市场时代,俗话说,酒香不怕巷子深。到了今天这个多元选择的时代,恐怕得改成“酒香还要多广告”。套用到专业领域,就是导入CIS战略,将电视媒介企业形象广而告之,通过量身定做的CIS战略系统,打造企业的个性与美感,从而使其在市场中占有一席之地。凤凰卫视控股有限公司近年来在电视媒介市场中异军突起,在CIS的运用方面有着许多值得借鉴之处。本文将以之作为一个
Today’s television media market, has entered a buyer’s market era, as the saying goes, wine is not afraid of the alley. To today’s era of multiple choices, I am afraid to change into “more wine, but also advertising.” Apply to the field of expertise, is the introduction of CIS strategy, the television media corporate image widely advertised, through tailored CIS strategic system, to create a corporate personality and beauty, so that it has a place in the market. Phoenix Satellite TV Holdings Limited in recent years in the TV media market a sudden emergence in the use of CIS has many worth learning. This article will take it as one