【摘 要】
：
整合传播?绝对不像吃水果沙拉,把你需要的营销传播工具拌在一个盆里,嚼辞吞下就算了黄文博(智成汤逊直效营销公司总经理) 随着美国西北大学教授舒尔兹等人所著《整合营销传
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整合传播?绝对不像吃水果沙拉,把你需要的营销传播工具拌在一个盆里,嚼辞吞下就算了黄文博(智成汤逊直效营销公司总经理) 随着美国西北大学教授舒尔兹等人所著《整合营销传播》一书的出版,营销及广告领域掀起了一股IMC热潮,国
Integrated communication? Absolutely not like to eat fruit salad, the marketing communication tools you need to mix in a bowl, chewing words swallowed even if Huang Wenbo (Zhicheng Tang direct marketing company general manager) With the Northwestern University professor Shure I hereby write “integrated marketing communications,” a book publishing, marketing and advertising set off a wave of IMC boom, the country
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