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作为传统媒体的主管单位,新闻出版行政管理部门面临着引领媒体融合、推动行业转型升级的重任。相应的,新闻出版宣传工作既存在着熟悉应用新媒体的迫切性,同时也面临着丰富宣传手段、提升行业影响力的巨大机遇与空间。作者讨论了新闻出版宣传管理部门打造移动新媒体的若干方式和可能。
As the competent unit of traditional media, press and publication administration departments are facing the task of leading the media convergence and promoting the transformation and upgrading of the industry. Correspondingly, press and publication propaganda work not only has the urgency of becoming familiar with the application of new media, but also faces enormous opportunities and space for enriching the media and enhancing the influence of the industry. The author discusses several ways and possibilities for the press and publication administration to create new mobile media.