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“足球比赛究竟能带来多大的利润?掌门人一手主导全局。作为英超的CEO,理查德·斯库达摩尔丰富的营销经验令足球豪门成了摇钱树。”是谁在十年间把一项普通的足球赛事变成了全世界最赚钱的香饽饽?又是谁令英超的海外转播权收入高得足以让NBA眼红?他就是理查德·斯库达摩尔(Richard Scudamore),英超联赛首席执行官,同时也是英国最大的运动慈善团体——足球基金的管理者。这位眼睛里投射出精明目光的47岁英俊绅士坚持认为英超是“英国原味”的独到体现,因此,自从1999年上任以来,他通过一系列的推广措施让“英国味儿”蔓延到全世界范围,使得“海外扩张”的战略成为英超的赚钱之道。
“The football game can bring much profit? Head in one hand dominate the overall situation.As Premier League CEO, Richard Szkudamu rich marketing experience makes football giants become cash cow. ” Who is in ten years What made an ordinary soccer match the most profitable Fragrance in the world? And who made the Premier League’s overseas broadcast income high enough to make the NBA jealous? He was Richard Scudamore, , Chief executive of the Premier League, and the manager of the football fund, Britain’s largest sports charity. The 47-year-old handsome gentleman, with an astute eye in his eyes, insisted that the Premier League is a unique expression of “British origin,” and since taking office in 1999 he has adopted a series of promotional measures to make “British Taste” Spread to all over the world, making “overseas expansion ” strategy become the Premier League’s way to make money.