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美国19位资深专家就数字出版商业模式、数字内容制作与发布、在线营销等主题展开了29场精彩的专题讲座。跨越1.5万公里的中美出版人面对面交流,带来的是非同凡响的思想涤荡。在金碧辉煌的美国国会图书馆里,随处可见美国第三任总统托马斯··杰弗逊的名言:离开书不能活。(I can not live without books.)然而今天,无论对于传统纸质图书有多么深厚的情结,我们都不得不承认,一刻也离不开的不是图书而是手机。早在2014年,麦肯锡的一份报告就显示:95%的中
Nineteen senior experts from the United States launched 29 exciting lectures on topics such as digital publishing business model, digital content production and distribution, and online marketing. Face-to-face exchanges between Chinese and American publishers that span 15,000 kilometers bring with them extraordinary thought-washing. In the magnificent Library of Congress, you can see the motto of Thomas Jefferson, the third president of the United States, that you can not live without a book. However, no matter how profound the traditional paper books are today, we all have to admit that it is not a book but a handset that can not be separated for a moment. As early as 2014, a McKinsey report shows: 95% of them