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高校图书馆企业信息服务是指高校图书馆情报人员以企业用户为服务对象,通过专业的信息加工手段产出情报,满足企业用户科研及其他方面信息需求的营运模式。由于缺少系统的竞争分析方法指导,导致高校图书馆所提供的信息服务不能满足企业的市场竞争的需求。运用SWOT分析法对影响高校图书馆内外部环境的4个关键要素进行两两匹配,提出4种策略的相关建议,以期对高校图书馆信息资源服务企业的路径选择提供帮助。
The enterprise information service of university library refers to the operation mode that the university library intelligence personnel take the enterprise users as the service objects and outputs the intelligence through the professional information processing means to meet the enterprise users’ research and other information needs. Due to the lack of systematic guidance of competitive analysis methods, information services provided by university libraries can not meet the needs of enterprises in market competition. Using SWOT analysis to match the four key factors that affect the internal and external environment of university library, we put forward four suggestions on the strategies to help the path selection of information resources service enterprises in university libraries.