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随着国企改革坚持市场化和效率的思路不断深入,供电企业由过去单纯的电力生产和使用的管理者转向电力经营者和客户服务者,经营模式上也从分配电力的生产经营型向需求预测管理和引导客户用电的服务经营型。作为公共服务类企业,供电企业的突破口将在于“产品服务”质量,而营销质量又是服务质量的核心。为了顺应国企改革的市场化方向,提高服务质量,增强企业竞争力,供电企业需要率先在营销质量工作质量体系建设上进行创新改革。本文拟运用结构方程模型对营销工作的质量进行评估,实现对营销工作的质量进行整体把握,寻找营销工作的差距及产生的原因,促进电力行业健康
As state-owned enterprises adhere to market-oriented reform and efficiency of the ideas continue to deepen, power supply companies from the past purely electricity production and use of managers turned to power operators and customer service providers, business model also from the distribution of electricity production and management to demand forecasting Management and guidance of customer service-oriented electricity management. As a public service enterprise, the breakthrough of power supply enterprises lies in the quality of “product service”, and marketing quality is the core of service quality. In order to comply with the market orientation of state-owned enterprise reform, improve service quality and enhance the competitiveness of enterprises, power supply enterprises need to take the lead in carrying out innovative reforms in the construction of a marketing quality work quality system. This article intends to use the structural equation model to evaluate the quality of marketing work to achieve an overall grasp of the quality of marketing efforts to find the gap between marketing and the reasons for the promotion of the health of the power industry