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面对国内赛车运动巨大的发展空间,大众进口汽车开拓全新的细分市场,于2011年引进大众R系列车型以满足一般消费者对“高性能轿车”的渴望。并通过“尚酷R杯”及“R赛道特训”等活动积极宣扬赛车运动文化。20 1 2年,在R系列车主数量已初具规模的基础之上,大众进口汽车创建了以提升车主社交体验、满足车主个性化需求为目的的在线互动社区——“大众进口汽车R俱乐部”(以下简称R-Club)。该俱乐部目前只针对中国R系列车主开放,意在宣扬积极的赛车运动文化;为R系列车主打造专属的互动社区。那么R-Club是什么?它又能为车主带来什么?针对这些问题我们专访了大众进口汽车R品牌中国地区负责人——于澍先生。Q:请您介绍一下R-Club。Mr.Yu:R-Club是大众汽车(中国)销
Faced with a huge development space for domestic motor sports, Volkswagen imported cars to open up new segments and introduced the Volkswagen R Series models in 2011 to satisfy the general consumer’s desire for “high-performance cars.” And through the “still cool R cup ” and “R track special training ” and other activities to actively promote the sports culture. In 2012, based on the initial scale of R series car owners, Volkswagen imported cars created an online interactive community with the purpose of enhancing the social experience of car owners and meeting the individual needs of car owners. The Volkswagen Imported Car R Club "(Hereinafter referred to as R-Club). The club is currently open only to Chinese R-series owners and aims to promote a positive motor sport culture and create exclusive interactive communities for R-series owners. So what is R-Club and what can it bring to the owners? In response to these questions, we interviewed Mr. Yu Shu, the head of R & D for R & D of Volkswagen. Q: Please introduce R-Club. Mr.Yu:R-Club is Volkswagen (China) sales