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珠江地产在天河区开发的多个项目,都成为所在地段的代表性楼盘之一,珠江地产的大型社区开发模式,亦为在天河发展的后来者提供了很好的示范作用。同时,珠江地产“主题概念突出,文化气息浓厚”的推广手法也成为广州甚至全国地产同行争相效仿的精典案例。当年该集团旗下的旭景70年代家园通过新概念包装而一炮走红,继而“细分目标消费群”的新营销便成为珠江地产吸引消费者眼球的法宝,如半山
A number of projects developed by Pearl River in Tianhe District have become one of the representative properties in the area. The development mode of Zhujiang Real Estate’s large-scale community development also provides a good model for latecomers to Tianhe River development. At the same time, Pearl River real estate “theme of the concept of prominent, strong cultural atmosphere ” promotion practices have become Guangzhou and even the real estate peers in Guangzhou to emulate the classic case. Then the group’s Xujing 70’s home through a new concept of packaging and a hit, and then “break down the target consumer group,” the new marketing has become Pearl’s real estate to attract consumers eyeball magic, such as Mid-Levels