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伴随商业社会的繁荣和人民生活水平的提高,平面设计在现在商业广告宣传中发挥的作用也越来越显著。到处可以看见的各式各样的平面广告、海报,不但可以装饰着人们的生活环境,也有效扩大人们的视野,同时也可以通过不断更新的平面设计影响着人民群众的视觉审美。在另一方面,在设计平面作品的时候,设计师要考虑文字的设计格调和外形是否能吸引人们的目光,还要考虑文字的表达形式是否能让人们所接受,同时也要考虑图形与文字的搭配是否满足主题的要求。所以本文从平面设计的视觉审美元素进行出发,并经过分析平面设计中涉及的审美特征和构成元素,找出平面设计中视觉审美元素的构建的方法,促进平面设计的进步。
With the prosperity of business society and the improvement of people’s living standards, graphic design has become more and more prominent in commercial advertising nowadays. You can see a wide range of print ads, posters, not only can be decorated with people’s living environment, but also effectively expand people’s horizons, but also can be constantly updated graphic design affects the people’s visual aesthetic. On the other hand, when designing graphic works, designers should consider whether the design style and appearance of the text can attract people’s attention, and whether the expression of the text can make people accept it. At the same time, it should also consider the figures and words Whether the match with the theme of the request. Therefore, this paper starts from the visual aesthetic elements of graphic design and analyzes the aesthetic features and components involved in graphic design to find out the methods of constructing visual aesthetic elements in graphic design and promote the progress of graphic design.