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微信承担着信息传播功能,但是其信息的价值观取向呈现出个体价值观下的道德危机,群体价值观下的话语危机,类价值观下的异化危机三方面问题。微信语境对大众价值观的影响源于大众的主体需要与时代背景下的文化心理。随着贫富差距的扩大,微信语境下的大众价值观将呈现以下趋势:个人价值观的多样化表达;传统道德血缘价值观的隐退,现代法律契约价值观的高扬;利已价值观强势建构。
WeChat undertakes the function of information dissemination, but its value orientation of information shows the moral crisis under the individual values, the discourse crisis under the group values and the alienation crisis under the category values. The influence of WeChat context on popular values stems from the mass needs of the general public and the cultural psychology under the background of the times. With the widening gap between the rich and the poor, the popular values in the WeChat context will show the following trends: the diversified expression of individual values; the retreat of traditional moral values and the promotion of the value of modern legal contracts;