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网络传播是一种更能体现公众参与性、主动性的传播模式。网络的普及就更加有利于公众意见的表达,有利于公众在舆论监督的实践。怎样有效地利用网络的新特性、运用网络的传播规律来提升公众的舆论监督主体地位是一个需要我们认真思考的问题。在对5.12四川汶川地震善款使用的监督中,公众通过网络媒介呈现了他们对善款的关心和关注提出了公开善款使用的要求。网络媒介为公众构建了公共话语空间使他们真实意见得以广泛的表达,网络媒体对公众意见进行了梳理,并以巨大网络凝聚力促使热舆论引发强舆论,从而推动了善款使用的更加透明合理,公众舆论监督的主体地位通过网络媒介得到了提升。
Internet communication is a better embodiment of public participation, initiative of the mode of transmission. The popularization of the Internet will be more conducive to the expression of public opinions and will be conducive to the public’s supervision of public opinion. How to make effective use of the new features of the Internet and how to use the law of network communication to enhance the public’s position as the main body of public opinion supervision is a question that requires serious consideration. In supervising the use of charity in the 5.12 Wenchuan Earthquake in Sichuan Province, the public showed their concern and concern over donations through the online media and put forward the requirements for using the proceeds publicly. Internet media for the public to build a public discourse space to make their real opinions can be widely expressed, the network media to sort out the public opinion and a huge network cohesion to promote the hot media lead to strong public opinion, thus promoting the use of charity more transparent and reasonable, The dominant position of public opinion supervision has been raised through the online media.