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一、走向市场是广播电视的大趋势过去,我们一向只是强调广播电视的政治属性。现在,我们知道,广播电视属于第三产业,属于服务行业。既然广播电视是一种产业,就必然走向市场,必然参与市场竞争。在市场经济的条件下,广播电视产业提供的有些产品,如录音带、录像带等,可以作为商品销售,它们要参与市场竞争,这比较好理解。但是,由于广播电视产业提供的服务与其他服务行业所提供的服务有所不同,广播电视受众基本上是坐在家中收听和收看,既不需要购票,一般也不收费(有的国家实行收费制),似乎不存在交换和市场竞争。而其他服务行业所提供的服务一般是有
First, the market is the megatrends of radio and television In the past, we have always emphasized the political nature of radio and television. Now, we know that radio and television belong to the tertiary industry and belong to the service industry. Since radio and television are an industry, they must inevitably go to the market and inevitably participate in market competition. Under the conditions of a market economy, some products provided by the radio and television industry, such as audio tapes and video tapes, can be marketed as commodities. It is better understood that they should participate in market competition. However, since the services provided by the broadcasting industry are different from the services provided by other service industries, radio and television audiences basically sit and listen at home, watching television without the need to purchase tickets or generally paying fees (in some countries, fees are imposed System), there does not seem to be exchange and market competition. Services provided by other service industries are generally available