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20世纪末,随着经济全球化进程的加快和因特网的飞速发展,整个世界正在变成一个“地球村”。企业经营的外部环境日趋复杂,承受的压力剧增,企业间的竞争越来越激烈。技术创新成为企业生存的基本技能,创新活动层出不穷,原先一度稳定的市场变得动荡不安。在这个高度复杂的市场中,唯一确定的东西就是不确定性。整个企业界变幻莫测,不依常规,大家都知道旧的方式不灵了,但又不知道新的方式是什么。
At the end of the 20th century, with the acceleration of economic globalization and the rapid development of the Internet, the entire world is becoming a “global village.” The external environment for business operations is becoming more and more complicated. The pressure on them has soared. The competition among enterprises is getting fiercer and fiercer. Technological innovation has become a basic skill for the survival of enterprises. Innovative activities are emerging in an endless stream, and the previously stable market has become turbulent. In this highly complex market, the only thing that is certain is uncertainty. The entire business community is unpredictable and unconventional. Everyone knows that the old way is not working, but they do not know what the new way is.