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商业海报是一种以平面视觉效果表现主要价值的商业宣传方式,商业海报作为现今一种主要的商业宣传方式,虽然受到当代多种宣传方式的抨击,但仍然是宣传的主要手段之一,面对时代对于宣传的快捷型、简要型等方面的要求,目前的商业海报设计需要更多得投入与研究。文艺情怀是中国现代社会的一种流行文化,在影视作品、音像娱乐、品牌打造中的影响力正在进一步扩大。因此商业海报中的文艺情怀的表述设计需要更加深入的研究探讨,本文从视觉设计角度阐述商业海报的设计理念,对于商业海报中表现文艺情怀的元素进行表述,着重研究文艺情怀在视觉方面对于商业海报的作用于意义,同时提出商业海报的视觉设计合理方案,致力于商业海报中文艺情怀在视觉效果方面的充表现。
Commercial posters are a form of commercial communication that shows the main value of a flat-screen visual effect. As one of the major forms of commercial communication nowadays, commercial posters, while being attacked by many contemporary modes of publicity, are still one of the main means of publicity. For the era of the type of quick, brief and other publicity requirements, the current commercial poster design needs more input and research. Literary and artistic feelings are a kind of popular culture in the modern society of China. The influence in the film and television works, audiovisual entertainment and brand building is further expanding. Therefore, the design of literary and artistic expression in commercial posters needs to be studied in more depth. This article elaborates the design concept of commercial posters from the perspective of visual design, expresses the elements that express artistic emotions in commercial posters, and focuses on the visual and artistic aspects of literary and artistic feelings for commercial The role of posters in the meanwhile, at the same time put forward the visual design of commercial posters reasonable program, is committed to commercial posters in the arts and feelings in the visual effects of filling the performance.