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塞梅尔用旧媒体的剧本,培育新媒体的宠儿。一个好莱坞式的大团圆结局将是:雅虎进入500强。 2001年5月1日,当特里·塞梅尔(他就任首席执行官的第一天)在加州森尼维尔雅虎公司总部露面时,他还几乎没有用过电脑或在网上冲浪过。他让助手把电子邮件打印成一摞文件来阅读,在纸的边空写上潦草的字迹作为回复,再让助手录入电脑。难道这就是公司创始人之一杨致远选来挽救公司的人?当时,在很多投资者和员工看来,雅虎没有脱离险境,而是在走向深渊。作为华纳兄弟公司前任主管之一,塞梅尔当时在好莱坞以电影业最大胆、最具创造性和最成功的商人而闻名。他曾冒险摄制像《蝙蝠侠》这样的电影,而且使其带来巨大回报。他曾为克林特·伊斯特伍德这样的想当导演的老迈明星提供支持,赢得了奥斯卡奖。他做的那些交易,从前在别人看来近乎疯狂,现在却被人们普遍效仿。他很擅长应付
Semel with the old media script, nurturing the darling of new media. A Hollywood-style happy ending will be: Yahoo into the top 500. On May 1, 2001, Terry Semel, the first day he became the CEO, showed little or no use of computers or surfing the web when he appeared at Yahoo’s headquarters in Sunnyvale, California. He had his aides print e-mails as a pile of documents, write scrawled handwriting on the edges of the paper and reply to the assistant. Is this one of the founders of the company Jerry Yang chose to save the company? At that time, many investors and employees, Yahoo is not out of the woods, but in the abyss. As a former executive at Warner Bros., Semel was well known in Hollywood for being one of the most daring, creative and successful films in the industry. He ventured to make movies like “Batman” and made a huge return. He won the Oscars for backing old-fashioned stars like Clint Eastwood. The deals he did, which were formerly insane to others, are now generally followed. He is good at coping