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回顾从2000年1至11月空调平面广告投放来看,总量达24299.74万元,投放的重点地区是:华东、华北、中南(占总量的76.58％),其中又以京(22.88％)、沪(7.78％)、穗(7.05％)为最。投放品牌排名:海尔1848万(7.61％)、格力1779.44万、美的1742.61万、LG1608.23万、松下1483.24万,而二线空调华凌、科龙、春兰、海信、新科投入占2.79％到5.00％不等。从投放策略来看,格力-以销量定宣传;海尔-连续高投入;LG-在华北占优势;松下-反季宣传。根据广州某剪报公司提供的数据来看,今年的空调平面广告出现了一些新的变化。
Recalling from January to November 2000 air-conditioned plane advertising perspective, the total amount of 242.9974 million yuan, the key areas are: East China, North China and South Africa (76.58% of the total), of which Beijing (22.88% , Shanghai (7.78%), ear (7.05%) is the most. Brand placement: Haier 18.48 million (7.61%), Gree 17.7944 million, the United States 17.4261 million, LG1608.23 million, Panasonic 14.8324 million, while the second-tier air conditioning Hualing, Kelon, Chunlan, Hisense, Shinco investment accounted for 2.79% to 5.00% Do not wait. From the perspective of delivery strategy, Gree - to promote sales; Haier - continuous high investment; LG-dominant in North China; Panasonic - anti-quarter publicity. According to the data provided by a clipping company in Guangzhou, some new changes have taken place in this year’s air-conditioned print ads.