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NBA 近日与 NCAA(美国大学生篮球联赛)签订了一份为期五年的合作协议,价值5000万美元,这笔钱主要用于青少年篮球的普及与提高。今年的数据再次证明了 NCAA 最后阶段的比赛比 NBA总决赛还要疯狂:4000万美国观众收看了 FINAL FOUR 的比赛,是今年以来仅次于超级碗的赛事。其广告价值甚至要超过了更为强大的 NBA。这份合同的签署将会给 NCAA在未来提供更为坚实的经济基础,在更大范围内推广篮球
NBA recently with the NCAA (US Basketball League) signed a five-year cooperation agreement valued at 50 million US dollars, the money is mainly used for the popularity of young basketball and improve. This year’s figures again prove that NCAA’s final stage is even more crazy than the NBA Finals: 40 million U.S. spectators watched FINAL FOUR and was second only to the Super Bowl this year. Its advertising value even exceeds the more powerful NBA. The signing of this contract will give NCAA a more solid economic foundation in the future and promote basketball in a wider area