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作为大连电视台的主频道,大连一套各种包装元素——包括各种预告、自我宣传节目、频道形象宣传片等等,一应俱全。但是,包装的效果却并不理想。问题的症结就在于各种包装元素各自为战,或者没有体现一种版面上的大局观念,或者缺少一个为之服务的主题精神。一、形象宣传片与频道精神在所有的频道包装元素中,最直接、最充分揭示频道精神的是所谓的形象宣传片。形象宣传片包括整体形象宣传片和各栏目的形象宣传片。打开电视机,各兄弟台(特别是浙江卫视)的形象宣传片尤其是整体形象宣传片的制作水准和播出频率有目共睹。相形之下,我台的这一宣传环节明显薄弱,栏目宣传片还有两个,如《22点》、《五月》,崭新意义上的整体形
As the main channel of Dalian TV Station, a variety of packaging elements in Dalian - including a variety of previews, self-promotion programs, channel image promotion, etc., readily available. However, the effect of packaging is not ideal. The crux of the problem lies in the various packaging elements fight each other, or do not reflect the overall concept of a layout, or the lack of a service for the theme of the spirit. First, the image of the film and channel spirit In all the channel packaging elements, the most direct and most fully reveal the spirit of the channel is the so-called image promo. The image promotion film includes the overall image promotion film and the image promotion videos of each section. Turn on the TV, the image of the brothers Taiwan (especially Zhejiang Satellite TV), especially the overall image of the production of video and broadcast frequency for all to see. In contrast, this stage of our propaganda is obviously weak, there are two sections of videos, such as “22:00”, “May”, a new sense of the overall shape