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与厨电类专卖店相比,产品单一是热水器专卖店的特点,短期内很难将销量做起来,因此开店的成本比较高。在江西市场,一个热水器专卖店一年销售额达到100万元基本就是保本。而且,由于我们的专卖店开的比较晚,在二三级市场中面临最大的挑战就是海尔和美的专卖店。一是这两个品牌产品线长,有整体的品牌优势。二是这二个品牌的专卖店在当地市场建立的时间比较久,特
Compared with the kitchen and electric store, the product is a single water heater store characteristics, the short term is difficult to make sales up, so the cost of shop is relatively high. In Jiangxi market, a water heater store sales reached 1000000 yuan a year is basically guaranteed. Moreover, due to our store opened relatively late, in 23 markets face the biggest challenge is the Haier and the United States stores. First, these two brand product line length, the overall brand advantage. Second, the two brand stores in the local market to establish a longer time, especially