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商业银行实施跨国经营的最终目标是增加市场份额和获取利润。国际上经营比较成功的跨国银行都有比较准确的市场定位和很强的异质竞争能力。中国商业银行需要根据自身情况进行市场定位,制定突出核心竞争力的国际化发展战略;在实施跨国经营时,着力开发有竞争力的产品,树立品牌意识,提高从业人员综合素质,并与客户建立良好关系。在鼓励商业银行全面实施国际化经营的过程中,顺应银行业务与国际接轨形势,中国需要加强金融监管工作的国际交流和合作,完善与境外金融监管机构的定期联系制度。
Commercial banks to implement the ultimate goal of transnational business is to increase market share and profit. International banks operating more successful have more accurate market positioning and strong heterogeneous competitiveness. China’s commercial banks need to locate their markets according to their own situations and formulate international development strategies that highlight their core competitiveness. When implementing transnational operations, they should strive to develop competitive products, establish brand awareness, enhance the overall quality of employees and establish relationships with customers good relationship. In encouraging the commercial banks to fully implement their international operations, China will need to strengthen international exchanges and cooperation in financial supervision and improve the system of regular contact with overseas financial regulators in line with the international banking practice.