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为探寻舆情传播规律并找到相应对策,借鉴流行病学仓室建模的思想,建立了舆情传播的微分方程模型,基于舆情传播模型的分析,得出了对于正面舆情,应控制模型参数使系统趋于正的平衡点,使传播者不断增加;对于负面舆情,应控制模型参数使系统趋于负的平衡点,实现传播者不断减小的舆情控制策略.
In order to find out the law of public opinion transmission and find the corresponding countermeasures, drawing on the thinking of epidemiological modeling of chamber, this paper established the differential equation model of public opinion communication. Based on the analysis of public opinion communication model, we got that for positive public opinion, Tends to be a positive balance point, so that communicators continue to increase; for negative public opinion, the model parameters should be controlled so that the system tends to a negative balance point, to achieve the communicator declining public opinion control strategy.