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在日益激烈的国际化市场竞争中,欲使企业立于不败之地,企业的标志就必须独具个性,在众多的商业竞争中独树一帜;同时,由于视觉信息的高速发展,国际交往更加密切、频繁与快捷,这无疑要使标志设计在创新与传达中相互影响、促进和提高,强烈地要求标志创新设计逐渐趋向世界通用的视觉语言。标志创意具备强而有力的市场诉求与说服力,在功能、形式、语言以及表现形式上,同时,受到东西方思潮和人文观念的影响,使标志创意设计符合时代特征的诉求,成为企业形象与视觉传达的核心。因此,在现代企业形象中,把标志三维造型化的创新,打破标志设计中旧的视觉符号,以全新的形式美法则重构,成为企业在经营策略中的重中之重,推动标志创意三维造型的不断创新与突破。
In the increasingly fierce competition in the international market, to make enterprises invincible, the company’s logo must be unique personality, unique in many commercial competition; the same time, due to the rapid development of visual information, international exchanges closer , Which is undoubtedly making the design of logo interact, promote and improve in innovation and communication. It is strongly demanded that the design of logo should be gradually applied to the world-wide visual language. Symbolic creativity possesses strong and powerful market appeal and persuasion. At the same time, it is influenced by the trend of ideas of the East and the West as well as the humanistic concept, making the logo creative design meet the demands of the characteristics of the times and becoming the corporate image and The core of visual communication. Therefore, in the modern corporate image, the innovation of marking three-dimensional modeling, breaking the old visual symbols in logo design and restructuring with brand-new formal and aesthetic rules has become the most important part of the company’s business strategy and promoting the three-dimensional Modeling continuous innovation and breakthroughs.