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广播电视是党的事业,承载着党、政府和人民喉舌的功能,具有很强的政治属性,必须体现党管媒体、政治家办台的要求。在社会主义市场经济条件下,广电也具有自身的经济属性。在坚持正确的政治方向和舆论导向、有效履行社会功能的前提下,如何通过加强管理,实现广电媒体全方位优化提升,赢得更为广阔的发展空间?本文依据盐城广播电视台的运行实践,对此作初步探讨。
Radio and television is the cause of the party, carries the function of the mouthpiece of the party, government and people, has strong political attributes, and must embody the requirements of the party in charge of administering the media and politicians. In the socialist market economy, radio and television also have their own economic attributes. Under the premise of adhering to the correct political orientation and media guidance and effectively fulfilling social functions, how to realize the all-dimensional optimization and promotion of radio and television media and to win broader space for development by strengthening management? Based on the operational practice of Yancheng Radio and Television Station, For a preliminary discussion.