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标志是一种图形传播符号,它以精练的形象表达一定的含义,通过创造典型性的符号特征,传达特定的信息。它作为视觉图形,有强烈的传达功能。在世界范围内,容易被人们理解、使用,并成为国际化的视觉语言。传统图形是一个民族文化的结晶,同样现代标志设计也是一个民族文化的结晶。传统图形与现代设计意识相融合,可以使现代标志设计具有更加丰富的文化底蕴。研究传统图形在标志中运用的目的,是要解决传统图形在现代标志设计中的延伸和拓展的问题,同时结合现代标志设计的观念意识、表现方法和审美需求,进一步明确传统图形在现代标志设计中被再利用、再创造的可能性。从传统图形在现代标志设计中运用的诸多方面来探讨在现代设计背景下,传统图形对于现代标志设计更有价值和意义。
Symbol is a symbol of graphic communication, which uses a refined image to express certain meanings and convey specific information through the creation of typical symbolic features. As a visual graphics, it has a strong communication function. In the world, it is easy to be understood, used and become an international visual language. Traditional graphics is the crystallization of a national culture, the same modern logo design is also a crystallization of national culture. The combination of traditional graphics and modern design consciousness can make the modern logo design have a richer cultural heritage. The purpose of studying the application of traditional graphic in logo is to solve the problem of extending and expanding the traditional graphic in modern logo design. At the same time, combining the concept awareness, presentation method and aesthetic requirement of modern logo design, In the re-use, re-create the possibility. From the aspects of traditional graphic application in the modern logo design, the traditional graphic is more valuable and meaningful to modern logo design under the background of modern design.