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经过了2004年的国家经济宏观调控,走过2005年的缓慢复苏,对于中国工程机械行业来说,各行业协会、各个企业都开始从行业发展的宏观角度来思考中国工程机械行业的发展,以及企业自身的发展。中国工程机械行业,也从最初的单一制造,步入了品牌建设时期。本刊编辑部特组织此次大型策划——《品牌之路》,与业内人士一同关注中国工程机械行业的品牌发展。
After the macroeconomic regulation and control of the state in 2004 and the slow recovery in 2005, for China’s construction machinery industry, various trade associations and enterprises have started to think about the development of China’s construction machinery industry from the macro perspective of industry development and Enterprise’s own development. China Construction Machinery Industry, but also from the initial single manufacturing, entered the brand building period. The editorial department special organization of the large-scale planning - “the road to the brand”, together with the industry concerned about China’s construction machinery industry brand development.