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每一个企业的自身形象都是独一无二的,这种差异性是企业创造具有本位特色品牌的基本源动力。企业形象创造品牌价值。 企业形象蕴藏价值潜力 企业内部蕴藏着固有的价值创造潜力,这种创造潜力意味着企业经济增长的无限可能性。充分展示企业形象就意味着充分发掘企业内在的利润潜能,实现企业的自我超越。 企业形象决定关系优势 企业形象决定着企业之间的关系状态,诚实可信的企业形象能在自己企业周围形成良好的关系优势网络。
Each company's own image is unique, this difference is the basic source of motivation for enterprises to create a brand with its own characteristics. Corporate image to create brand value. The corporate image contains the potential of value There is inherent value creation potential within the enterprise, this creation potential means that the unlimited economic growth of enterprises. To fully display the corporate image means to fully explore the intrinsic potential profit of the enterprise and realize the self-transcendence of the enterprise. Corporate image determines the relationship between the advantages of corporate image determines the relationship between the status of enterprises, honest and credible corporate image in their own business around the formation of a good network of relationships.