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今年2月,北京、南京和广州等城市都迎来历史性的高温天气。而远在北欧的挪威峡湾,也历史上第一次冬天无冰。国内外的专家纷纷表示,今年很可能是有史以来最热的一年。地球暖化的症状比我们预计的要早得多出现。地球变暖化带来很多严重的问题:超级台风、严重干旱、病毒肆虐;甚至在我们孩子的有生之年中,整个上海及大部分沿海城市、部分北京都会被海水淹没掉。笔者1993年的 MBA 毕业论文写的就是《消费者对绿色营销的态度》。14年弹指过去,我们还对绿色营销没有信心,因为绝大部分的
In February this year, Beijing, Nanjing and Guangzhou and other cities have ushered in the historic hot weather. And far in the Nordic fjord, but also the first winter ice-free history. Experts at home and abroad have said that this year is likely to be the warmest year ever. The symptoms of global warming appear much earlier than we expected. Global warming has brought with it many serious problems: super typhoon, severe drought and virus raging. Even in our child’s lifetime, some of Beijing and most of Shanghai’s coastal cities are submerged by seawater. I wrote in 1993 MBA thesis is “consumer attitudes toward green marketing.” In the past 14 years, we still have no confidence in green marketing because most of them are