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从本质意义上来讲旅游是一种精神文化活动,同时也是一种文化消费以及文化创造活动。随着文化创意产业与旅游产业的日益发展,同时二者具有高度的关联性,两者相互融合便形成了新的旅游产品类型——文化创意旅游产品。这种新型的旅游产品类型着力于独创性与文化底蕴,更有助于提高地方旅游产品竞争力和提升城市形象竞争力。本文正是基于我国正在大力发展文化旅游产业,以文化旅游产业发展推动城市旅游产业与文化产业共同繁荣发展的背景下,以襄阳“三国文化”为基石,对襄阳“三国文化”怎样更好地融入创意旅游产品当中,开发出独具襄阳“三国文化”特色的文化创意旅游产品,做一个初步的探讨。
In essence, tourism is a kind of spiritual and cultural activities, but also a cultural consumption and cultural creation activities. With the increasing development of cultural and creative industries and tourism industries and the high correlation between the two, a new type of tourism product - cultural and creative tourism products has been formed. This new type of tourism product focus on originality and cultural heritage, but also help to improve the competitiveness of local tourism products and enhance the competitiveness of the city image. This paper is based on the background that our country is vigorously developing the cultural tourism industry and promoting the common prosperity and development of urban tourism industry and cultural industry by the development of cultural tourism industry. Based on Xiangyang “Three Kingdoms Culture How to better integrate into the creative tourism products, develop a distinctive Xiangyang ”Three Kingdoms Culture " characteristics of cultural and creative tourism products, to do a preliminary discussion.