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产品创新不能仅仅依靠创造力,柏亚天的全球调研表明,积极进行产品创新管理的企业可获得更加可观的经济收益近几年,创新产品极易成为关注的热点——从苹果公司发布的iphone以及随后的诸多创新产品所受到的追捧,就可见一斑。在消费者竞争持续升级的今天,产品创新成为每个寻求新价值和利润增长点的企业制胜的关键。但是如何利用创新获取真正的财务成果呢?传统观点认为:创新是一种创造性追求——企业只需要一个既有人才又有时间不断提出新点子的研发机构。而柏亚天全球调研所得出的结论却完全不同。这项广泛的研究最终表明:创新不仅能够被管理,还有利可图。进行创新管理的企业都获得了高于其竞争
Product innovation can not rely solely on creativity, Bayesian’s global research shows that companies that actively carry out product innovation management can get more substantial economic benefits Innovative products can easily become the focus of attention in recent years - from Apple released iphone As well as the subsequent pursuit of many innovative products, can be seen. As consumer competition continues to escalate, product innovation becomes the key to business success in every new value and profit growth point. However, how to use innovation to gain true financial results? The traditional view is that innovation is a kind of creative pursuit - an enterprise needs only an R & D institution that has both talent and time to come up with new ideas. The Bayesian Global Survey concluded that the conclusion is completely different. This extensive study concludes that innovation is not only manageable but profitable. Companies that innovate in management gain more than their competition