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在市场环境压力变得越来越大的情况下,连锁店店长们的工作压力也越发沉重。顾客渐少且更计较价格,房租、人工等成本上升大幅降低毛利率,从而使店长们不得不背负起更多的公司期望,困难加剧。在销售困难时期,保毛利抓销售成为连锁店店长们头等重要的大事。但是,个别店长则要么抱怨价格不好,顾客太少,任务太高;要么抱怨竞争激化,市场不好,指标不合理。未战先败倒在了困难面前。
Pressure in the market environment has become more and more the case, the chain store managers who work pressure is also more and more heavy. Fewer customers pay more attention to prices. Rising costs such as rent and labor have drastically reduced their gross profit margins. As a result, managers have to shoulder more of the company’s expectations and exacerbate the difficulties. In difficult sales, Paul Maori scratching the sales chain managers as a top priority. However, some managers either complain that the price is not good, the customers are too few and the tasks are too high, or they complain about intensified competition, the market is not good and the indicators are not reasonable. Not defeated before the defeat in the face of difficulties.