论文部分内容阅读
在进入新世纪的今天,人们的生产生活发生了巨大变化。与高新技术发展相适应,并影响着我们生产、生活的一种文化现象,即名牌效应,正以一种无形的力量在发生着巨大的作用。人们生产名牌产品,也消费名牌产品。物质产品如此,精神产品也是如此。名牌效应,名人效应,已成为决定企业成效的关键因素之一,成为企业利润的主要来源和生存基础。竞争催生名牌,名牌支撑竞争,加剧竞争。现在,这种名牌效应又从物质生产领
In the new century, great changes have taken place in people’s production and life. A cultural phenomenon that adapts to the development of new and high technology and influences our production and life, that is, the brand-name effect, is playing an enormous role in an invisible force. People produce brand-name products, but also consumer brand-name products. So physical products, mental products as well. Brand-name effect, celebrity effect, has become a key factor in determining the effectiveness of enterprises, as the main source of corporate profits and the basis for survival. Competition spawned brand names, brand-name support competition, intensifying competition. Now, this brand-name effect from the material production collar