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2004年,京城房地产市场仍然高调,不少住宅项目都有不同程度的提价。作为进入中高档住宅(别墅除外)市场的项目来说,由于拥有的客户群相对较少,市场的消化速度慢了,开发商的压力不言而喻。要减压,回击市场的方法只有一个,就是去创造产品的差异化竞争。事实上,目前高端居住产品的开发趋势就是开发商无止境地拼产品、拼价格、拼景观等其他附加因素,而只有综合成绩优秀的项目才能在市场上立于不败的地位。到底谁最先成为市场的大满贯赢家?是华城、富力城、山水文园,还是珠江帝景——
In 2004, the Beijing real estate market is still high-profile, many residential projects have different levels of price increases. As the entry into the high-end residential (except villas) market project, due to the relatively small customer base, the market’s digestion rate is slow, the pressure of developers self-evident. To decompression, the only way to fight back to the market, is to create a differentiated product competition. In fact, the current development trend of high-end residential products is the endless development of developers to fight products, fight the price, fight landscape and other additional factors, but only the excellent overall performance of the project can be invincible in the market position. In the end who first became the market’s Grand Slam winner? Is Hwaseong, R & F City, landscape garden, or the Pearl River Empire -