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数字出版时代,由于内容、资金、技术、人才、管理体制等限制,中小出版社难以做好数字出版产业链中的出版软件、发布平台与阅读终端等垄断性环节,唯有将自己清晰定位为“出版社环节”才是最佳选择。做好纸质出版业务是其目前最现实的选择,也是为其数字化转型所做的最好准备。灵活开放的合作是中小出版社数字化最为有效的发展策略。
In the era of digital publishing, small and medium-sized publishers are difficult to make the monopoly of publishing software, publishing platform and reading terminal in the digital publishing industry chain because of the limitations of content, capital, technology, talent and management system, etc. Only by clearly positioning themselves as “Press link ” is the best choice. To do a good job in the paper publishing business is its most realistic choice and the best preparation for its digital transformation. Flexible and open cooperation is the most effective small and medium-sized publishing house development strategy.